This book clarifies the fundamental difference between North
America-based instrumental motivation and Korea (and East
Asia)-specific competitive motivation by which the EFL learners'
excessive competition to be admitted to famous universities and to
be hired at a large-scale conglomerate is the main source of L2
motivation. It enables readers to understand that EFL-learning
motivation reflects unique sociohistorical contexts grounded in a
specific region or country. This book in turn necessitates the need
to develop EFL motivation theory and research tradition which are
firmly based on East Asian values and culture.
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