Blogs, networking sites, and other examples of the social web
provide businesses with a largely untapped marketing channel for
products and services. But how do you take advantage of them? With
"The New Community Rules", you'll understand how social web
technologies work, and learn the most practical and effective ways
to reach people who frequent these sites. Written by an expert in
social media and viral marketing, this book cuts through the hype
and jargon to give you intelligent advice and strategies for
positioning your business on the social web, with case studies that
show how other companies have used this approach. "The New
Community Rules" will help you: explore blogging and microblogging,
and find out how to use applications such as Twitter to create
brand awareness; learn the art of conversation marketing, and how
social media thrives on honesty and transparency; manage and
enhance your online reputation through the social web; tap into the
increasingly influential video and podcasting market; and, discover
which tactics work - and which don't - by learning about what other
marketers have tried. Many consumers today use the Web as a voice.
"The New Community Rules" demonstrates how you can join the
conversation, contribute to the community, and bring people to your
product or service.
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