The Essential Persona Lifecycle: Your Guide to Building and Using
Personas offers a practical guide to the creation and use of
personas, which can help product designers, their team, and their
organization become more user focused. This book is for people who
just need to know what to do and what order to do it in. It is
completely focused on practical tools and methods, without much
explanation on why the particular tool or method is the right one.
The book discusses the five phases of persona lifecycle: Family
planning - Basic ideas and a few tools that will help one get
organized Conception and gestation - Step-by-step instructions to
move from assumptions to completed personas Birth and maturation -
Strategic techniques to get the right information about ones
personas out to ones your teammates at the right time Adulthood -
Specific tools that will ensure that ones personas are used by the
right people at the right times and in the right ways during the
product development cycle Lifetime achievement and retirement -
Basic ideas and a few tools to you measure the success of the
persona effort and prepare for the next one
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