A not-so-quiet revolution seems to be occurring in wealthy
capitalist societies - supermarkets selling 'guilt free' Fairtrade
products; lifestyle TV gurus exhorting us to eat less, buy local
and go green; neighbourhood action groups bent on 'swopping not
shopping'. And this is happening not at the margins of society but
at its heart, in the shopping centres and homes of ordinary people.
Today we are seeing a mainstreaming of ethical concerns around
consumption that reflects an increasing anxiety with - and
accompanying sense of responsibility for - the risks and excesses
of contemporary lifestyles in the 'global north'.
This collection of essays provides a range of critical tools for
understanding the turn towards responsible or conscience
consumption and, in the process, interrogates the notion that we
can shop our way to a more ethical, sustainable future. Written by
leading international scholars from a variety of disciplinary
backgrounds - and drawing upon examples from across the globe -
Ethical Consumption makes a major contribution to the still
fledgling field of ethical consumption studies. This collection is
a must-read for anyone interested in the relationship between
consumer culture and contemporary social life.
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