'This funny, startling, insightful story of the selfie, from Dürer
to the Kardashians, is a must read if you want to understand how we
reinvent ourselves every time we reveal ourselves' PETER
POMERANTSEV Today's defining celebrities have crafted public
personae that walk the tightrope between authenticity and
artificiality. Ordinary people now follow suit: lovingly tending
our 'personal brands' for economic gain and self-expression alike.
Instagram culture is part of a story that goes back centuries. The
vision that we not only can but should 'make' our own selves to
shape our own destiny is an inextricable part of the formation of
the modern world. As traditional powers of pre-modernity - church
and throne - waned, a new myth took their place: that of the
'self-made man', whose unique powers of personality - or canny
self-presentation - give him not just the opportunity, but the
obligation, to remake reality in the image of what he wants it to
be. From the Renaissance genius to the Regency dandy, the American
prophets of capitalism to the aspirational übermensch of European
fascism, Hollywood's Golden Age to today's Silicon Valley,
Self-Made takes us on a dazzling tour of modern history's most
prominent self-makers, uncovering both self-making's liberatory
power, and the dangers this idea can unleash. 'Self-Made is both
revelatory and a warning about the ways that focus on the self
distorts our individual lives and the broader society' FRANCIS
FUKUYAMA
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