Strategies for e-Business - Concepts and Cases on Value Creation and Digital Business Transformation (Hardcover, 4th ed. 2020)

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Classroom Companion: Business
Release date:	June 2020
First published:	2020
Authors:	Tawfik Jelassi • Francisco J. Martinez-Lopez
Dimensions:	235 x 155 x 45mm (L x W x T)
Format:	Hardcover
Pages:	795
Edition:	4th ed. 2020
ISBN-13:	978-3-03-048949-6
Languages:	English
Subtitles:	English
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > E-commerce Books > Computing & IT > Computer communications & networking > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-03-048949-3
Barcode:	9783030489496

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