What's Your Green Goldfish is based on the simple premise that
employees are the key drivers of customer experience and that
"Happy Employees Create Happy Customers." The book focuses on 15
different ways to drive employee engagement and reinforce a strong
corporate culture.
It's the second book in the goldfish trilogy. The first book was
an Amazon Best Seller entitled, What's Your Purple Goldfish. Purple
focused on customers, whereby Green focuses on employees. Both
books are based on a revolutionary new approach called marketing
g.l.u.e. (marketing by giving little unexpected extras).
The book is based on the findings of the Green Goldfish Project,
an effort which crowd sourced 1,001 examples of signature added
value for employees. Key themes emerged from the Project. The book
is filled with over 200 examples.
PRAISE FOR WHAT'S YOUR GREEN GOLDFISH
"Stan is the sherpa that guides executives along the journey
between the heart and mind of business stakeholders. Stakeholders
aren't always customers though. At a time when company vision and
culture matters more than ever, it takes inspired and engaged
employees to bring them to life."
- Brian Solis, author of What's the Future of Business #WTF, The
End of Business as Usual and Engage
"So often overlooked, and so very vital to building company
value... empowering employees to support each other and the brand.
Stan Phelps 'gets' it and Green Goldfish will walk you step-by-step
though achieving this critical goal."
- Ted Rubin, author of Return on Relationship
"Great customer centric organizations only exist because of
engaged and empowered employees. The Green Goldfish is packed with
awesome examples of what world class companies are doing today to
inspire and reward their employees. If you see value in truly
building an "A Team," Green Goldfish will be, without question,
your single best reference."
- Chris Zane, Founder and President of Zane's Cycles, author of
Reinventing the Wheel, the Science of Creating Lifetime
Customers
"Stan Phelps takes customer service to a whole new level by
focusing on EMPLOYEE service, and how to do well by your employees
- so they take care of your customers. Packed with stories,
insights and R.U.L.E.S. any company can follow, this book is a
must-read for managers of companies of all shapes and sizes who
know that employees don't leave jobs - they leave managers,
especially when they don't feel your love and appreciation. Pick
this up, and start engaging your team and making more GREEN
- Phil Gerbyshak, author of The Naked Truth of Social Media
"Our large-scale research shows unequivocally that engaged
employees are more likely to work longer, try harder, make more
suggestions for improvement, recruit others to join their company,
and go out of their way to help customers. They even take less sick
time. Companies can tap into the enormous value of engaged
employees by following the 15 ideas that Stan lays out in this
book."
- Bruce Temkin, author of The Six Laws of Customer
Experience
"Too often, the actual employment experience delivered on the
job does not measure up to the version sold to job candidates
during the interview process. In What's Your Green Goldfish, Stan
Phelps offers 15 ways to close the gap."
- Steve Curtin, author of Delight Your Customers: 7 Simple Ways
to Raise Your Customer Service from Ordinary to Extraordinary
(AMACOM, June 2013)
"In What's Your Green Goldfish, Stan Phelps brilliantly applies
the idea of 'doing a little something extra' for employees. You
know, those people that actually get the work done and keep
customers happy. Read it, put some of the ideas to work, and soon
you'll be reaping more 'green' from your customers."
- Bob Thompson, Founder and CEO, CustomerThink Corp.
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