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Books > Business & Economics > Industry & industrial studies
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Advertising and Democracy in the Mass Age (Paperback, 1st ed. 1991)
Loot Price: R2,752
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Advertising and Democracy in the Mass Age (Paperback, 1st ed. 1991)
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This book examines the relationships between the social problems of
the mass age, developments in late twentieth-century capitalism,
the growth of a mass media advertising system, and the operation
and assumptions of liberal democracy. Advertising must sell, not
only goods and services, but also definitions of life and of
status, images, hopes and feelings. In turn, the very universality
of advertising, and its acceptance as a mode of communication, have
forced the political system into the same mould.
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