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Books > Business & Economics > Business & management > Sales & marketing
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Advances in Services Marketing and Management (Hardcover)
Loot Price: R3,292
Discovery Miles 32 920
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Advances in Services Marketing and Management (Hardcover)
Series: Advances in Services Marketing and Management
Expected to ship within 12 - 17 working days
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This series is dedicated to topics such as service quality,
internal marketing, service design, human resources practices and
service systems, using theoretical research and the results of
empirical studies. This volume concentrates on the effect on
information technology on services performance, service quality,
new service development, brand loyalty, and fair service. It also
covers the relational aspects of services management such as the
customer contact, customer-supplier relationships, and the social
aspect of customer service loyalty.
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