Advances in Services Marketing and Management (Hardcover)

This series is dedicated to topics such as service quality, internal marketing, service design, human resources practices and service systems, using theoretical research and the results of empirical studies. This volume concentrates on the effect on information technology on services performance, service quality, new service development, brand loyalty, and fair service. It also covers the relational aspects of services management such as the customer contact, customer-supplier relationships, and the social aspect of customer service loyalty.

General

Imprint:	JAI Press Inc.
Country of origin:	United States
Series:	Advances in Services Marketing and Management
Release date:	May 1996
First published:	1996
Editors:	Teresa A. Swartz • David E. Bowen • Stephen W. Brown
Dimensions:	234 x 156 x 22mm (L x W x T)
Format:	Hardcover
Pages:	388
ISBN-13:	978-0-7623-0009-9
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-7623-0009-4
Barcode:	9780762300099

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