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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
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Moving Businesses Online and Embracing E-Commerce - Impact and Opportunities Caused by COVID-19 (Paperback)
Loot Price: R4,658
Discovery Miles 46 580
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Moving Businesses Online and Embracing E-Commerce - Impact and Opportunities Caused by COVID-19 (Paperback)
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The COVID-19 pandemic caused global shock to the entire economic
system. As a result of the government restrictions, both production
and distribution channels were interrupted. In this situation,
however, it was possible to observe that some companies were able
to adapt to these new conditions. The demand for the possibility of
translating physical business into virtual increased. The COVID-19
restrictions showed that many entrepreneurs do not have enough
knowledge about the available online tools and possibilities. Given
that the digital transformation of business today often consists
only of incorporating existing tools into existing processes,
transition to e-commerce could be made easily and quickly. Moving
Businesses Online and Embracing E-Commerce: Impact and
Opportunities Caused by COVID-19 analyzes the impact of
COVID-19-related restrictions on business models of enterprises
affected most by these restrictions and examines transformational
changes induced by the accelerated adoption of internet
technologies and transition to e-commerce-based business models.
Covering topics such as customer relationship management (CRM),
small and medium enterprises (SMEs), and customer loyalty, this
book serves as an essential resource for business owners, CEOs,
managers, IT consultants, web developers, students, professors,
entrepreneurs, researchers, industry professionals, and
academicians.
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