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Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management
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The Visible Librarian - Asserting Your Value with Marketing and Advocacy (Paperback, New)
Loot Price: R1,370
Discovery Miles 13 700
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The Visible Librarian - Asserting Your Value with Marketing and Advocacy (Paperback, New)
Expected to ship within 10 - 15 working days
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Recent law, corporate, and even public library closings are the sad
confirmation that libraries are no longer a given. Despite the fact
that librarians bring unique value to their communities and
organizations, too often their work goes on under the radar. The
benefits provided by information professionals are invisible and
taken for granted as Internet search engines replace real experts.
It's time to assert your value and the value of the resources you
marshal. Step from behind the desk or computer to make your
community aware of just how indispensable your services are. Here
are all the tools you need to become the ""squeaky wheel"" and
attract the attention your work deserves. Use these practical
strategies to connect with customers, make services both visible
and valuable to the community, and get the word out using proven
marketing, customer service and public relations tactics
specifically tailored to the library environment. Learn to: Provide
the answers your users/customers need; Gather internal and external
champions to grow a funding base; Access the resources that keep
your enterprise viable; Keep information resources available in
spite of budget constraints; Be recognized as a value-provider
within your organization or community; Library directors,
department heads, solo librarians: Learn how NOT to be invisible!
Packed with all the best practices in marketing library services,
this hands-on guide provides inspiring stories and case studies of
library colleagues around the nation who are successfully
advocating and marketing themselves and their services.
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