Introducing Social Semiotics - An Introductory Textbook (Hardcover)

Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs.
The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology.
Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	December 2004
First published:	2005
Authors:	Theo Van Leeuwen
Dimensions:	246 x 174 x 20mm (L x W x T)
Format:	Hardcover
Pages:	302
ISBN-13:	978-0-415-24943-0
Categories:	Books > Language & Literature > Language & linguistics > Semantics (meaning) > General Promotions
LSN:	0-415-24943-0
Barcode:	9780415249430

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