Introducing Social Semiotics uses a wide variety of texts including
photographs, adverts, magazine pages and film stills to explain how
meaning is created through complex semiotic interactions. Practical
exercises and examples as wide ranging as furniture arrangements in
public places and advertising jingles, provide readers with the
knowledge and skills they need to be able to analyze and also
produce successful multimodal texts and designs.
The book traces the development of semiotic resources through
particular channels such as the history of the Press and
advertising; and explores how and why these resources change over
time, for reasons such as advancing technology.
Featuring a full glossary of terms, exercises, discussion points
and suggestions for further reading, Introducing Social Semiotics
makes concrete the complexities of meaning making and is essential
reading for anyone interested in how communication works.
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