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Introducing Social Semiotics - An Introductory Textbook (Paperback, New)
Loot Price: R1,221
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Introducing Social Semiotics - An Introductory Textbook (Paperback, New)
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Social Semiotics is a lively introduction to the ways in which
different aspects of modern society combine to create meaning.
These 'semiotic resources' surrounding us include obvious modes of
communication such as language, gesture, images and music, but also
less obvious ones such as food, dress and everyday objects, all of
which carry cultural value and significance. Social Semiotics uses
a wide variety of texts including photographs, adverts, magazine
pages and film stills to explain how meaning is created through
complex semiotic interactions. Practical exercises and examples as
wide ranging as furniture arrangements in a public places,
advertising jingles, photojournalism and the rhythm of a rapper's
speech provide readers with the knowledge and skills they need to
be able to analyse and also produce successful multimodal texts and
designs. Featuring a full glossary of terms, exercises, discussion
points and suggestions for further reading, Social Semiotics makes
concrete the complexities of meaning making and is essential
reading for anyone interested in how communication works.
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