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Books > Computing & IT > Social & legal aspects of computing > Health & safety aspects of computing
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Privacy in the Age of Big Data - Recognizing Threats, Defending Your Rights, and Protecting Your Family (Hardcover, Second Edition)
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Privacy in the Age of Big Data - Recognizing Threats, Defending Your Rights, and Protecting Your Family (Hardcover, Second Edition)
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A thorough update to a classic in the field of privacy and big
data. We have a global privacy problem. The average person provides
more information about themselves to more outsiders than any time
in history. Corporations, governments and even our neighbors can
know where we are at times, can quickly learn our preferences and
priorities and see who we meet. The past decade has brought deep
changes in the collection of our private information, the
regulation of that collection, and in people's sensitivity to loss
of privacy. The nascent privacy-threatening technology trends of a
decade ago have blossomed into relentless data-capturing systems
that police and companies have come to rely on. To address the
expansion of personal data capture, entire data regulatory regimes
have arisen throughout the world, with new regulations added each
year. People are more concerned, regulators are more aggressive,
yet data collection continues to increase with consequences around
the world. Social media use has fragmented in the past five years,
spreading personal information over dozens of platforms. Even most
of our new televisions have started collecting second-by-second
information about our households recently, and some of those
televisions can recognize the individuals watching and the devices
they carry. Amazon just activated a new worldwide network using
bandwidth from personal wifi of Echo devices and Ring security
systems. The beat of new intrusions never seems to end. These data
trends are relentless, and yet response to the pandemic accelerated
them. Rapid development of "contactless everything" became the
norm. Contact tracing apps became acceptable. QR codes for
everything from menus to contact information were created quickly.
Businesses are faced with hybrid in office and remote workforces.
More people are dependent on online and mobile technologies for
food, medicine, and even human connection. And each of these
contacts can be captured somewhere and logged in a file for
marketing or surveillance. People want to keep their lives private,
but they don't know how. The second edition of Privacy in the Age
of Big Data addresses the significant advances in data-driven
technology, their intrusion deeper in our lives, the limits on data
collection newly required by governments in North America and
Europe, and the new security challenges of world rife with
ransomware and hacking. This thoroughly updated edition
demonstrates personal privacy vulnerabilities and shows ways to
live a safer, more private life. Other privacy books tend to focus
deeply on the evils of large tech companies or more academic and
technical concerns. But Privacy in the Age of Big Data, second
edition, helps regular people understand the privacy threats and
vulnerabilities in their daily lives and will provide solutions for
maintaining better privacy while enjoying a modern life. Unlike
other books, this one shows what you can do to make a difference to
understand your current digital footprint and what you need to do
to claw back your privacy and secure it in the future. While
PRIVACY IN THE AGE OF BIG DATA will have cross-sectional appeal to
many demographics, working adults 25-60 and CEOs and Boards of
businesses are the primary demographic--young enough to know we
need to do something to protect privacy and old enough to remember
what happens when we haven't in the past. With down-to-earth prose
and examples pulled from daily life, the writing style will attract
buyers of all education levels.
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