'All new technology is accompanied with great expectations on the
one hand and great fear on the other. Thierry Geerts reduces the
digital revolution to its true proportions and shows that we
control the impact of technology ourselves: technology becomes what
we make of it. Few are better placed than the author to clearly
define the potential, the tasks, and the responsibility that awaits
each and every one of us.' - Caroline Pauwels, rector of the VUB
'After Digitalis drew up the contours of the new digital world,
Homo digitalis now describes how we can appropriate it so that
digitalisation will benefit humanity. But instead of trying to
convince at all costs, Thierry Geerts puts things in perspective.
With great expertise, he guides us through numerous groundbreaking
initiatives that start-ups and companies in Europe have often
developed.'- Alain Gerlache, journalist 'This book couldn't have
come out at a better time. Change can be scary for many, but above
all, it brings many opportunities. Thierry Geerts fantastically
explains how Digitalis can be an inclusive place where social
mobility and equality are self-evident. Now it's up to our
entrepreneurs, policymakers, and each of us as individuals to gear
up and resolutely opt for the digital future.' - Yasmien Naciri,
entrepreneur and marketer 'Think about the reasons for technology.
That is the challenge that Thierry Geerts takes on with gusto and
enthusiasm in this fascinating book.' - Laurent Hublet, co-founder
and CEO of BeCentral, the largest digitalis campus in Europe In
Homo digitalis, Thierry Geerts, CEO of Google Belgium and
Luxembourg, looks at the dangers and opportunities of the digital
revolution. Without taboos and with an eye to the future, he offers
thoughtful examples of how digitalisation affects us as people and
as a society. His conclusion is clear: technology is neutral, and
it's up to people to use it consciously and confidently. If we do
that, digitalisation will make us happier, with more time for
creativity, personal development, healthcare, and the things that
really matter. Then we'll become more human and we homo sapiens
will turn into homo digitalis.
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