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Books > Business & Economics > Economics > Microeconomics
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The Euro: Consequences for the Consumer and the Citizen (Paperback, Softcover reprint of the original 1st ed. 1999)
Loot Price: R4,441
Discovery Miles 44 410
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The Euro: Consequences for the Consumer and the Citizen (Paperback, Softcover reprint of the original 1st ed. 1999)
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"EURO." The name of the single currency for the European Union has
not been chosen casually by the Heads of State and Government
during the Madrid Council of December 1995. After tough discus
sions, it has been unanimously accepted. The intention was to
recall to every single citizen that this new money would be his
money, that it would be the expression of the new European
environment carefully built since the "fifties" to avoid any return
to war and barbarism in Europe. Confidence and positive
expectations for a better future put in the European construction
have thus been clearly linked to the confidence in the new European
currency and vice-versa. Euro notes and coins will be the first
expression, clear, material and universal (for any European citizen
being young or old, rich or poor, but also for the rest of the
world) of a European identity alongside the national one.
Obviously, it is of the outmost importance that the change over to
the euro, be as smooth and as citizen-friendly as possible."
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