Seminar paper from the year 2013 in the subject Economics - Other,
grade: 2,0, University of applied sciences, Cologne, course:
Marketing, language: English, abstract: An analysis of the German
automotive market and the Mercedes-Benz cars division, as an actor
on this market, are done. Therefore firstly the relevant external
factors for the German automotive market are audited by examining
its political-legal, economical, sociological and technological
factors. Secondly an internal audit is done by examining strengths
and weaknesses of the German division of the company. As a result a
holistic picture of Mercedes-Benz cars market related situation is
assessed.
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