Semiotics has had a profound impact on our comprehension of a wide
range of phenomena, from how animals signify and communicate, to
how people read TV commercials. This series features books on
semiotic theory and applications of that theory to understanding
media, language, and related subjects. The series publishes
scholarly monographs of wide appeal to students and interested
non-specialists as well as scholars. AAS is a peer-reviewed series
of international scope.
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