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Mixed Media - Moral Distinctions in Advertising, Public Relations, and Journalism (Hardcover, 4th edition)
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Mixed Media - Moral Distinctions in Advertising, Public Relations, and Journalism (Hardcover, 4th edition)
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Mixed Media offers students of journalism, advertising, and public
relations the tools for making ethical and moral decisions within
their professional disciplines. The fourth edition of this popular
text features more recent ethical theories that acknowledge and
address intersectionality within the communicative landscape,
including issues of gender, race, ability and age. The author also
takes into account today's rapidly expanding technology, touching
on subjects such as free speech, censorship, cancel culture, and
misinformation, and considers how each of these is affected by
online and social media. Other updates to the text include expanded
coverage of citizen journalism, the increasing media use of
artificial intelligence and virtual reality, power in communicative
structures, and public interest, as well as refreshed examples
throughout. As in previous editions of the book, special attention
is paid to key ethical decision-making approaches and concerns in
each media industry, including but not limited to truth telling,
constituent obligations, persuasion versus advocacy, and respect
for the consumers of public communication. Mixed Media is key
reading for students of all branches of Media and Communication
Ethics. The author's own website, featuring lecture notes, case
studies and links to further reading, can be accessed at
www.j397mediaethics.weebly.com.
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