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Mixed Media - Moral Distinctions in Advertising, Public Relations, and Journalism (Hardcover, 4th edition) Loot Price: R4,140
Discovery Miles 41 400
Mixed Media - Moral Distinctions in Advertising, Public Relations, and Journalism (Hardcover, 4th edition): Thomas Bivins

Mixed Media - Moral Distinctions in Advertising, Public Relations, and Journalism (Hardcover, 4th edition)

Thomas Bivins

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Loot Price R4,140 Discovery Miles 41 400 | Repayment Terms: R388 pm x 12*

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Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. The fourth edition of this popular text features more recent ethical theories that acknowledge and address intersectionality within the communicative landscape, including issues of gender, race, ability and age. The author also takes into account today's rapidly expanding technology, touching on subjects such as free speech, censorship, cancel culture, and misinformation, and considers how each of these is affected by online and social media. Other updates to the text include expanded coverage of citizen journalism, the increasing media use of artificial intelligence and virtual reality, power in communicative structures, and public interest, as well as refreshed examples throughout. As in previous editions of the book, special attention is paid to key ethical decision-making approaches and concerns in each media industry, including but not limited to truth telling, constituent obligations, persuasion versus advocacy, and respect for the consumers of public communication. Mixed Media is key reading for students of all branches of Media and Communication Ethics. The author's own website, featuring lecture notes, case studies and links to further reading, can be accessed at www.j397mediaethics.weebly.com.

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Release date: June 2023
First published: 2023
Authors: Thomas Bivins
Dimensions: 229 x 152mm (L x W)
Format: Hardcover
Pages: 368
Edition: 4th edition
ISBN-13: 978-1-03-226960-3
Categories: Books > Humanities > General
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
LSN: 1-03-226960-X
Barcode: 9781032269603

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