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Industrial Marketing (Paperback)
Loot Price: R1,410
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Industrial Marketing (Paperback)
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An introductory textbook on industrial marketing and supply chain
management that discusses industrial products and pricing, as well
as key topics such as co-creation of value, big data, innovation,
green practices and CSR. The textbook includes: The marketing
philosophy on industrial markets The characteristics of industrial
markets The marketing mix and the product life cycle The issues
surrounding distribution and operations including value creation,
business relationships and networks Case studies and mini case
studies (vignettes) This textbook is suitable for students studying
industrial marketing and other related courses at undergraduate and
graduate levels. Thomas Fotiadis is an Associate Professor of
Marketing and Head of the Marketing Laboratory in the Department of
Production and Management Engineering, School of Engineering at
Democritus University of Thrace, Greece. Adam Lindgreen is
Professor and Head of Department of Marketing at Copenhagen
Business School, Denmark and Extraordinary Professor at University
of Pretoria's Gordon Institute of Business Science, South Africa.
George J. Siomkos is Professor of Marketing at the Athens
University of Economics & Business (AUEB), Director of the MSc
Program in Services Management and previously Dean of the School of
Business, AUEB, Greece. Christina OEberg is Professor at CTF
Service Research Center, Karlstad University and associated with
the Ratio Institute, Sweden. Dimitris Folinas is Professor in the
Department of Supply Chain Management at International Hellenic
University, Greece.
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