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Excel 2019 for Advertising Statistics - A Guide to Solving Practical Problems (Paperback, 2nd ed. 2020)
Loot Price: R1,557
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Excel 2019 for Advertising Statistics - A Guide to Solving Practical Problems (Paperback, 2nd ed. 2020)
Series: Excel for Statistics
Expected to ship within 10 - 15 working days
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Newly revised for Excel 2019, this text is a step-by-step guide for
students taking a first course in statistics for advertising and
for advertising managers and practitioners who want to learn how to
use Excel to solve practical statistics problems in the workplace,
whether or not they have taken a course in statistics. Excel 2019
for Advertising Statistics explains statistical formulas and offers
practical examples for how students can solve real-world
advertising statistics problems. Each chapter offers a concise
overview of a topic, and then demonstrates how to use Excel
commands and formulas to solve specific advertising statistics
problems. This book demonstrates how to use Excel 2019 in two
different ways: (1) writing formulas (e.g., confidence interval
about the mean, one-group t-test, two-group t-test, correlation)
and (2) using Excel's drop-down formula menus (e.g., simple linear
regression, multiple correlation and multiple regression, and
one-way ANOVA). Three practice problems are provided at the end of
each chapter, along with their solutions in an appendix. An
additional practice test allows readers to test their understanding
of each chapter by attempting to solve a specific practical
advertising statistics problem using Excel; the solution to each of
these problems is also given in an appendix. This latest edition
features a wealth of new end-of-chapter problems and an update of
the chapter content throughout.
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