The introduction to this book tells us that its author has 'studied
the affluent since 1973' and has written several bestsellers which
probably number him among their ranks: The Millionaire Next Door
and Marketing to the Affluent are just two titles. Just one glance
at the page of tables he includes should be enough to give you a
taste of the ground that this book covers: The Academic Record of
Millionaires - Undergraduate College Grade Point Average; Actions
and Thought Processes Used by Millionaires to Eliminate/Reduce
Fears and Worries; The Top Five Qualities That Initially Interested
Millionaires in Their Spouses. Clearly, this author is interested
in all aspects of what goes to make what he calls 'the millionaire
mind'. If you can get past the rather smug subtext of this book -
the idea that everyone is aiming to become filthy rich, and is
prepared to pump a lot of time into the activity - you will find a
large amount of fascinating trivia (though of course not so trivial
to those of us who are studying in earnest how to become seriously
rich). Stanley studied 773 millionaires nationally in the US before
he wrote this book. 'After studying millionaires for more than
twenty years,' he says, 'I have concluded that if you make one
major decision correctly, you can become economically productive.
If you are creative enough to select the ideal vocation, you can
win, win big-time.' One of his most important points emerges early
in the book: 'What do most millionaires tell me they learned in
their salad years? They learned to think differently from the
crowd.' And he concludes at the end: 'Whom do you want for a
mentor? I want someone who is not a beautiful person. I want to
learn about how to become economically productive from those who
had one or more imperfections. They are the ones who figured out
how to win.' While you may not agree with the thrust of this book,
it's hard to fault such a thorough piece of research which yields
some intriguing observations. (Kirkus UK)
Exploring the ideas, beliefs, and behaviour that have enabled millionaires to build and maintain their fortunes, Dr Thomas J Stanley provides a fascinating look at America’s financial elite and how they got there. For example:
* What were their school days like?
* How did they respond to negative criticism?
* What are the characteristics of the millionaire’s spouse?
* Is religion an important part of their lives?
The author uncovers surprising answers, showing readers just what it is that makes the wealthy prosper while others feel dejected or beatenby life. The Millionaire Mind delves deep into the minds of America’s wealthy and answers universal questions with solid statistical evidence in an approachable, anecdotal style.
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