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Books > Social sciences > Politics & government > Political activism > Terrorism, freedom fighters, armed struggle
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Taliban Narratives - The Use and Power of Stories in the Afghanistan Conflict (Paperback)
Loot Price: R1,041
Discovery Miles 10 410
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Taliban Narratives - The Use and Power of Stories in the Afghanistan Conflict (Paperback)
Expected to ship within 12 - 19 working days
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Why has the Taliban been so much more effective in presenting
messages that resonate with the Afghan population than the United
States, the Afghan Government and their allies? This book, based on
years of field research and the assessment of hundreds of original
source materials, examines the information operations and related
narratives of Afghan insurgents, especially the Afghan Taliban, and
investigates how the Taliban has won the information war. Taliban
messaging, wrapped in the narrative of jihad, is both to the point
and in tune with the target audiences it wishes to influence. On
the other hand, the United States and its Kabul allies committed a
basic messaging blunder, failing to present narratives that spoke
to or, often, were even understood by their target audiences.
Thomas Johnson systematically explains why the United States lost
this "battle of the story" in Afghanistan, and argues that this
defeat may have lost the U.S. the entire war, despite its
conventional and technological superiority.
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