Pan Am, Gimbel's, Pullman, Douglas Aircraft, Digital Equipment
Corporation, British Leyland-all once as strong as dinosaurs, all
now just as extinct. Destruction of businesses, fortunes, products,
and careers is the price of progress toward a better material life.
No one understood this bedrock economic principle better than
Joseph A. Schumpeter. "Creative destruction," he said, is the
driving force of capitalism. Described by John Kenneth Galbraith as
"the most sophisticated conservative" of the twentieth century,
Schumpeter made his mark as the prophet of incessant change. His
vision was stark: Nearly all businesses fail, victims of innovation
by their competitors. Businesspeople ignore this lesson at their
peril-to survive, they must be entrepreneurial and think
strategically. Yet in Schumpeter's view, the general prosperity
produced by the "capitalist engine" far outweighs the wreckage it
leaves behind. During a tumultuous life spanning two world wars,
the Great Depression, and the early Cold War, Schumpeter reinvented
himself many times. From boy wonder in turn-of-the-century Vienna
to captivating Harvard professor, he was stalked by tragedy and
haunted by the specter of his rival, John Maynard Keynes. By
1983-the centennial of the birth of both men-Forbes christened
Schumpeter, not Keynes, the best navigator through the turbulent
seas of globalization. Time has proved that assessment accurate.
Prophet of Innovation is also the private story of a man rescued
repeatedly by women who loved him and put his well-being above
their own. Without them, he would likely have perished, so fierce
were the conflicts between his reason and his emotions. Drawing on
all of Schumpeter's writings, including many intimate diaries and
letters never before used, this biography paints the full portrait
of a magnetic figure who aspired to become the world's greatest
economist, lover, and horseman-and admitted to failure only with
the horses.
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