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The World Is Flat - The Globalized World In The Twenty-First Century (Paperback, 3 Ed)
Loot Price: R420
Discovery Miles 4 200
You Save: R94
(18%)
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The World Is Flat - The Globalized World In The Twenty-First Century (Paperback, 3 Ed)
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List price R514
Loot Price R420
Discovery Miles 4 200
You Save R94 (18%)
Expected to ship within 9 - 15 working days
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The beginning of the twenty-first century will be remembered,
Friedman argues, not for military conflicts or political events,
but for a whole new age of globalization - a 'flattening' of the
world. The explosion of advanced technologies now means that
suddenly knowledge pools and resources have connected all over the
planet, levelling the playing field as never before, so that each
of us is potentially an equal - and competitor - of the other. The
rules of the game have changed forever - but does this 'death of
distance', which requires us all to run faster in order to stay in
the same place, mean the world has got too small and too flat too
fast for us to adjust? Friedman brilliantly demystifies the
exciting, often bewildering, global scene unfolding before our
eyes, one which we sense but barely yet understand. The World is
Flat is the most timely and essential update on globalization, its
successes and its discontents, powerfully illuminated by a
world-class writer. In his new chapters: 'If It's Not Happening,
It's Because You're Not Doing It' and 'What Happens When We All
Have Dog's Hearing?' the author explores both the benefits and
disadvantages of the very latest developments in global
communication. The emergent popularity of blogging, pod-casting,
YouTube and MySpace enable the modern world citizen to broadcast
their views to a potential audience of billions, and the
proliferation of Internet access to even the poorest communities
gives everyone who wants to the tools to address issues of social
injustice and inequality. On the other hand the technology that
seems to improve communication on a global scale causes it to
deteriorate on a local scale. Identifying ours as 'The Age of
Interruption', Friedman discusses the annoyance and dangers of
BlackBerrys in meeting rooms, hands-free kits in conversation and
using a phone or iPod whilst driving. In an age when we are always
'connected' via email or mobile phone how can we hope to
concentrate on one thing without interruption? As expected the
author has revitalised this new edition of The World Is Flat with
timely insights into the nature of our flat world.
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