This book contains 10 cases in entrepreneurship that are drawn from
5 countries. Daft.ie is an internet company started by two brothers
who have reached the stage of second phase growth. De Boerinn
Activity Centre is a family farm that is diversifying. Digicel is
primarily concerned with corporate social responsibility. Echinades
is exploring opportunities for fish-based tourism. EcoServe has a
new Managing Director who needs to develop a positioning strategy.
General Records is about two friends who identify an opportunity to
start a record company. Guardian Angel is a Business Plan prepared
by three female graduates who developed the idea as part of their
studies. Heylen is a small enterprise that provides ecological
management services to protected areas. South Hill Enterprise is a
business in which each member of staff (excluding Supervisors and
Managers) has some form of intellectual disability. Supreme
Seafoods is a fish processing firm that is struggling to cope with
the recession. The cases feature a wide range of issues found in
different entrepreneurship contexts and were written between
2005-2009.
General
Imprint: |
Lap Lambert Academic Publishing
|
Country of origin: |
Germany |
Release date: |
July 2010 |
First published: |
July 2010 |
Authors: |
Thomas M. Cooney
|
Dimensions: |
229 x 152 x 8mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
140 |
ISBN-13: |
978-3-8383-5564-1 |
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
3-8383-5564-4 |
Barcode: |
9783838355641 |
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