Books > Reference & Interdisciplinary > Communication studies > Research methods
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Qualitative Communication Research Methods (Paperback, 4th Revised edition)
Loot Price: R3,260
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Qualitative Communication Research Methods (Paperback, 4th Revised edition)
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"This is the best qualitative methods book I've seen, especially
among books aimed at undergraduate audiences." -Michael Irvin
Arrington, Indiana State University Qualitative Communication
Research Methods, Fourth Edition introduces readers to qualitative
research in speech and mass communication. Award-winning scholars
and authors Thomas R. Lindlof and Bryan C. Taylor guide readers
through every step of the qualitative process, from developing
research topics and questions through writing a final report.
Readers are given numerous examples of work in the field to
illustrate how studies are designed, carried out, written,
evaluated, and related to theory. In addition to covering the
theories and methods currently used in qualitative communication
research, the authors also discuss important trends influencing the
future of that research, helping readers make informed judgments
about the significance and consequences of recent trends. New to
the Fourth Edition: A new chapter titled "The Diversity of
Qualitative Research in Communication Subfields" provides readers
with a complete guide to the field's distinctive subfields and
enables readers to identify the research agenda that best
represents their own interests. Two rising subfields - Political
Communication and Communication Activism - were added, resulting in
thirteen subfields covered. Two major phases of data analysis have
been split into separate chapters, enabling readers to concentrate
on the initial steps of analysis before moving on to the
interpretation phase of analysis. Discussions of important
intellectual and institutional trends currently reshaping the
landscape of qualitative research, including Materialist Theory,
Big Data, and Open-Access publishing, provide readers with
cutting-edge knowledge and skills that affect what they study and
how they study it. An analysis of new developments in media and
technology shows readers how social media networks and other
digital platforms are not only topics of research, but also the
means for collecting and analyzing data.
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