Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour

Buy Now

Commercial Advertising (RLE Advertising) (Paperback) Loot Price: R1,337
Discovery Miles 13 370
Repayment Terms: R125 pm x 12*
Add to cart
Commercial Advertising (RLE Advertising) (Paperback): Thomas Russell

Commercial Advertising (RLE Advertising) (Paperback)

Thomas Russell

Series: Routledge Library Editions: Advertising

 (sign in to rate)
Loot Price R1,337 Discovery Miles 13 370 | Repayment Terms: R125 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Advertising
Release date: November 2015
Authors: Thomas Russell
Dimensions: 234 x 156 x 17mm (L x W x T)
Format: Paperback
Pages: 312
ISBN-13: 978-1-138-97115-8
Categories: Books > Social sciences > Sociology, social studies > Social institutions > General
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
LSN: 1-138-97115-4
Barcode: 9781138971158

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Organization Development And Change (Paperback, EMEA Edition): Thomas Cummings, Christopher Worley, Paul Donovan
Organization Development And Change
Thomas Cummings, Christopher Worley, … Paperback  (1)
 R1,185 R1,069 Discovery Miles 10 690
A Journey Of Diversity & Inclusion In South Africa - Guidelines For Leading Inclusively (Paperback): Nene Molefi
A Journey Of Diversity & Inclusion In…
Nene Molefi Paperback R635 Discovery Miles 6 350
We Are Still Human - And Work Shouldn't Suck (Paperback): Brad Shorkend, Andy Golding
We Are Still Human - And Work Shouldn't…
Brad Shorkend, Andy Golding Paperback  (2)
 R295 R236 Discovery Miles 2 360
The Theory and Practice of Change Management (Paperback, 6th edition): John Hayes
The Theory and Practice of Change…
John Hayes Paperback R1,644 Discovery Miles 16 440
Organisational Change - Theory And Practice (Paperback): C.L. van Tonder
Organisational Change - Theory And…
C.L. van Tonder Paperback R820 R749 Discovery Miles 7 490
Employee Engagement In A South African Context (Paperback): Hester Nienaber, Nico Martins
Employee Engagement In A South African…
Hester Nienaber, Nico Martins Paperback R425 Discovery Miles 4 250
Behavior in Organizations - Global Edition (Paperback, 10th edition): Jerald Greenberg
Behavior in Organizations - Global…
Jerald Greenberg Paperback  (2)
 R1,969 Discovery Miles 19 690
Consciousness-Based Leadership and Management, Volume 1 - Vedic and Other Philosophical Approaches to Oneness and Flourishing...
Consciousness-Based Leadership and…
Anil K. Maheshwari Hardcover R4,262 Discovery Miles 42 620
Family Business Case Studies Across the World - Succession and Governance in a Disruptive Era (Hardcover): Jeremy Cheng, Luis...
Family Business Case Studies Across the…
Jeremy Cheng, Luis Diaz-Matajira, … Hardcover R2,736 Discovery Miles 27 360
Family Business Case Studies Across the World - Succession and Governance in a Disruptive Era (Paperback): Jeremy Cheng, Luis...
Family Business Case Studies Across the…
Jeremy Cheng, Luis Diaz-Matajira, … Paperback R960 Discovery Miles 9 600
Competing Values Leadership (Paperback, 3rd edition): Kim S. Cameron, Robert E. Quinn, Jeff DeGraff, Anjan V. Thakor
Competing Values Leadership
Kim S. Cameron, Robert E. Quinn, … Paperback R843 Discovery Miles 8 430
Anthro-Vision - A New Way to See in Business and Life (Paperback): Gillian Tett
Anthro-Vision - A New Way to See in…
Gillian Tett Paperback R471 R395 Discovery Miles 3 950

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners