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Commercial Advertising (RLE Advertising) (Paperback)
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Commercial Advertising (RLE Advertising) (Paperback)
Series: Routledge Library Editions: Advertising
Expected to ship within 12 - 17 working days
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The Lectures forming the main part of this volume were presented at
the London School of Economics and Political Science and,
collected, purport not to be a working textbook of Advertising, but
rather a statement of practical principles. Every opportunity has
been taken to illustrate, with examples described from actual
practice, the theories propounded. The business of Advertising
still suffers from the prejudices created by earlier misconduct.
But Advertising has become a necessity: anyone who wants to do
business on a large scale must advertise in some way. Commercial
Advertising examines how this state of affairs came about, and how
businesses conduct their Advertising in the modern age. First
published in 1919.
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