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Commercial Advertising (RLE Advertising) (Paperback) Loot Price: R1,421
Discovery Miles 14 210
Repayment Terms: R133 pm x 12*
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Commercial Advertising (RLE Advertising) (Paperback): Thomas Russell

Commercial Advertising (RLE Advertising) (Paperback)

Thomas Russell

Series: Routledge Library Editions: Advertising

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Loot Price R1,421 Discovery Miles 14 210 | Repayment Terms: R133 pm x 12*

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The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Advertising
Release date: November 2015
Authors: Thomas Russell
Dimensions: 234 x 156 x 17mm (L x W x T)
Format: Paperback
Pages: 312
ISBN-13: 978-1-138-97115-8
Categories: Books > Social sciences > Sociology, social studies > Social institutions > General
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
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LSN: 1-138-97115-4
Barcode: 9781138971158

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