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Pricing - Praxis der optimalen Preisfindung (German, Paperback, Softcover reprint of the original 1st ed. 1998) Loot Price: R1,297
Discovery Miles 12 970
Repayment Terms: R122 pm x 12*
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Pricing - Praxis der optimalen Preisfindung (German, Paperback, Softcover reprint of the original 1st ed. 1998): Thomas T. Nagle

Pricing - Praxis der optimalen Preisfindung (German, Paperback, Softcover reprint of the original 1st ed. 1998)

Thomas T. Nagle; Translated by G M Larsen; Reed K. Holden, Georg M Larsen

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Loot Price R1,297 Discovery Miles 12 970 | Repayment Terms: R122 pm x 12*

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Die Autoren erklaren, wie die Rentabilitat eines Unternehmens trotz starker Konkurrenz durch Wettbewerbslenkung erhalten werden kann. Der Leser erfahrt einfache, aber ausserst wirkungsvolle finanzielle Techniken zur Integration der Kostenfrage in Marketingentscheidungen. Gewinnmoglichkeiten werden erlautert, die sich aus einer Marktsegmentierung ergeben, ebenso wie die spezifischen Techniken zur Erreichung dieser Segmentierung."

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: March 2013
First published: 1998
Authors: Thomas T. Nagle
Translators: G M Larsen
Authors: Reed K. Holden • Georg M Larsen
Dimensions: 235 x 155 x 18mm (L x W x T)
Format: Paperback
Pages: 308
Edition: Softcover reprint of the original 1st ed. 1998
ISBN-13: 978-3-642-63764-3
Languages: German
Categories: Books > Professional & Technical > Technology: general issues > General
Books > Business & Economics > Economics > Microeconomics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > General
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LSN: 3-642-63764-7
Barcode: 9783642637643

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