Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition (Paperback, 15th edition)

For courses in Strategic Management and Business Policy. Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text's approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well -researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	October 2017
First published:	2018
Authors:	Thomas Wheelen • J Hunger • Alan Hoffman • Charles Bamford
Dimensions:	251 x 203 x 28mm (L x W x T)
Format:	Paperback
Pages:	848
Edition:	15th edition
ISBN-13:	978-1-292-21548-8
Categories:	Books > Business & Economics > Business & management > Business strategy Promotions
LSN:	1-292-21548-8
Barcode:	9781292215488

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