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Consuming Landscapes - What We See When We Drive and Why It Matters (Hardcover)
Loot Price: R1,149
Discovery Miles 11 490
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Consuming Landscapes - What We See When We Drive and Why It Matters (Hardcover)
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What we see through our windshields reflects ideas about our
national identity, consumerism, and infrastructure. For better or
worse, windshields have become a major frame for viewing the
nonhuman world. The view from the road is one of the main ways in
which we experience our environments. These vistas are the result
of deliberate historical forces, and humans have shaped them as
they simultaneously sought to be transformed by them. In Consuming
Landscapes, Thomas Zeller explores how what we see while driving
reflects how we view our societies and ourselves, the role that
consumerism plays in our infrastructure, and ideas about reshaping
the environment in the twentieth century. Zeller breaks new ground
by comparing the driving experience and the history of landscaped
roads in the United States and Germany, two major automotive
countries. He focuses specifically on the Blue Ridge Parkway in the
United States and the German Alpine Road as case studies. When the
automobile was still young, an early twentieth-century group of
designers-landscape architects, civil engineers, and
planners-sought to build scenic infrastructures, or roads that
would immerse drivers in the landscapes that they were traversing.
As more Americans and Europeans owned cars and drove them, however,
they became less interested in enchanted views; safety became more
important than beauty. Clashes between designers and drivers
resulted in different visions of landscapes made for automobiles.
As strange as it may seem to twenty-first-century readers, many
professionals in the early twentieth century envisioned cars and
roads, if properly managed, as saviors of the environment.
Consuming Landscapes illustrates how the meaning of infrastructures
changed as a result of use and consumption. Such changes indicate a
deep ambivalence toward the automobile and roads, prompting the
question: can cars and roads bring us closer to nature while deeply
altering it at the same time?
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