Few are prepared for managing across cultures, and the costs of
cultural blind spots can spin out of control-from lawsuits to lost
opportunities. Forged in the fire of clashing cultures and living
on four continents, Dr. Zweifel developed a fool-proof methodology
for managing successfully across borders. And post-9/11, the Arab
Spring and the BRICS emerging markets, e-commerce and social
networks have made this updated and expanded edition of Culture
Clash indispensible.
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