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Books > Sport & Leisure > Sports & outdoor recreation > Ball games > Football (Soccer, Association football)

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Multisensory Impact of Sport Events - A Comparative Effect Analysis Based on Soccer Games (Paperback, 1st ed. 2016) Loot Price: R2,225
Discovery Miles 22 250
Repayment Terms: R209 pm x 12*
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Multisensory Impact of Sport Events - A Comparative Effect Analysis Based on Soccer Games (Paperback, 1st ed. 2016): Thorsten...

Multisensory Impact of Sport Events - A Comparative Effect Analysis Based on Soccer Games (Paperback, 1st ed. 2016)

Thorsten Tham

Series: Schriftenreihe der HHL Leipzig Graduate School of Management

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Loot Price R2,225 Discovery Miles 22 250 | Repayment Terms: R209 pm x 12*

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Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: Schriftenreihe der HHL Leipzig Graduate School of Management
Release date: 2016
First published: 2016
Authors: Thorsten Tham
Dimensions: 210 x 148 x 19mm (L x W x T)
Format: Paperback
Pages: 302
Edition: 1st ed. 2016
ISBN-13: 978-3-658-12104-4
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Sport & Leisure > Sports & outdoor recreation > Ball games > Football (Soccer, Association football) > General
LSN: 3-658-12104-1
Barcode: 9783658121044

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