Doing Business in China (Paperback, 4th edition)

China has changed dramatically since the first edition of Doing Business in China was published in 2000, but the second, third and now this fourth edition have kept pace with the rapid developments. China is now far more international but the fundamental business culture has not altered greatly. The new edition of this highly successful textbook offers Western and non-Chinese businesspeople a theoretical framework for the understanding of business practices, markets, negotiations, organizations, networks and the Chinese business context. Building on the strengths of the previous editions, the book provides a guide to market entry, managing operations and marketing in this unique social and cultural environment by including: Factors that lead to business success 14 new or revised case studies, including include windfarms, fine wines and new consultancy businesses Discussion of marketing issues, notably products, pricing, distribution, advertising and promotion Dos and don'ts when choosing business partners and negotiating Guides to further resources in local cultures to help businesses tailor their strategies to local conditions. Offering a fresh look at the evolving marketplaces and their interactions with government and the army, the fourth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	December 2016
Authors:	Morgen Witzel
Dimensions:	216 x 138 x 15mm (L x W x T)
Format:	Paperback
Pages:	258
Edition:	4th edition
ISBN-13:	978-1-138-94483-1
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Economics > International economics > General
LSN:	1-138-94483-1
Barcode:	9781138944831

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!