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Change by Design, Revised and Updated - How Design Thinking Transforms Organizations and Inspires Innovation (Hardcover, Revised, Updated ed.)
Loot Price: R514
Discovery Miles 5 140
You Save: R60
(10%)
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Change by Design, Revised and Updated - How Design Thinking Transforms Organizations and Inspires Innovation (Hardcover, Revised, Updated ed.)
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List price R574
Loot Price R514
Discovery Miles 5 140
You Save R60 (10%)
Expected to ship within 9 - 17 working days
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The subject of "design thinking" is the rage at business schools,
throughout corporations, and increasingly in the popular press-due
in large part to the work of IDEO, a leading design firm, and its
celebrated CEO, Tim Brown, who uses this book to show how the
techniques and strategies of design belong at every level of
business. The myth of innovation is that brilliant ideas leap fully
formed from the minds of geniuses. The reality is that most
innovations come from a process of rigorous examination through
which great ideas are identified and developed before being
realized as new offerings and capabilities. Change by Design
explains design thinking, the collaborative process by which the
designer's sensibilities and methods are employed to match people's
needs, not only with what is technically feasible, but what is
viable to the bottom line. Design thinking converts need into
demand. It's a human-centered approach to problem solving that
helps people and organizations become more innovative and more
creative. Introduced a decade ago, the concept of design thinking
remains popular at business schools, throughout corporations, and
increasingly in the popular press-due in large part to work of
IDEO, the undisputed world leading strategy, innovation, and design
firm headed by Tim Brown. As he makes clear in this visionary
guide-now updated with addition material, including new case
studies, and a new introduction-design thinking is not just
applicable to so-called creative industries or people who work in
the design field. It's a methodology that has been used by
organizations such as Kaiser Permanente, to increase the quality of
patient care by re-examining the ways that their nurses manage
shift change, or Kraft, to rethink supply chain management. Change
by Design is not a book by designers for designers; it is a book
for creative leaders seeking to infuse design thinking into every
level of an organization, product, or service to drive new
alternatives for business and society.
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