Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
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Magazine Journalism (Hardcover, New)
Loot Price: R4,512
Discovery Miles 45 120
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Magazine Journalism (Hardcover, New)
Series: Journalism Studies: Key Texts
Expected to ship within 10 - 15 working days
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"For those of us who long ago experienced the magazine love-bite
and have been battling the prejudice and scant attention shown this
beautiful medium ever since, here at last is the book to set the
record straight." - Nicholas Brett, Deputy Managing Director, BBC
Magazines "At a time when magazines are undergoing active
redefinition, this book represents a welcome intervention. It
engages with a host of pressing issues in a manner alert to
professional priorities while, at the same time, encouraging new
ways of thinking about the challenges shaping this fast-moving
field. Holmes and Nice are trustworthy guides, taking the reader on
what proves to be a fascinating journey." - Stuart Allan, Professor
of Journalism, Bournemouth University Magazines are the most
successful media format ever to have existed: so begins Magazine
Journalism as it traces how magazines arose from their earliest
beginnings in 1665 to become the ubiquitous format we know today.
This book combats the assumptions among media academics as well as
journalists that magazines somehow don't count, and presents a
compelling assessment of the development and innovation at the
heart of magazine publishing. In magazines we find some of the key
debates in journalism, from the genesis of 'marketing to the
reader' to feminist history, subcultures and tabloidization.
Embedding these questions in a thoroughly historical framework,
Holmes and Nice argue for an understanding of magazine journalism
as essential in the media landscape. Moving beyond the semiotic and
textual analysis so favoured by critics of the past, the authors
complete the story with an exploration of the production and
consumption of magazines. Drawing on interviews with more than 30
magazine journalists across the industry, what emerges is a story
of resilience, innovation and a unique ability to embrace new
markets and readerships. Magazine Journalism takes the reader to
the heart of key questions in the past, present and future of
journalism and is essential reading for students across journalism
and the creative industries.
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