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The Fashion Handbook (Hardcover)
Loot Price: R3,888
Discovery Miles 38 880
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The Fashion Handbook (Hardcover)
Series: Media Practice
Expected to ship within 12 - 17 working days
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"The Fashion Handbook" is the indispensable guide to the fashion
industry. It explores the varied and diverse aspects of the
business, bringing together critical concepts with practical
information about the industries structure and core skills, as well
as offering advice on real working practices and providing
information about careers and training.
Tracing the development of the fashion industry the book looks at
how fashion can be understood from both social and cultural
perspectives. Each chapter contributes to the knowledge of a
particular academic or vocational area either through building on
existing research or through the dissemination of new research
undertaken into specialist vocational disciplines.
"The Fashion Handbook" uses case studies, interviews and profiles
and includes chapters written by recognized academics and fashion
industry experts. Specialist topics include fashion culture, luxury
brands, fashion journalism, fashion buying, design and
manufacturing, retailing, PR and styling.
"The Fashion Handbook" includes:
* a unique and wide overview of the fashion industry
* chapters on specialist topics
* contributions from recognized experts in both academia and the
fashion industry
* expert advice on careers in fashion retailing.
A must for all students of the fashion world.
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