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Death on the Blue Ocean (Paperback)
Loot Price: R335
Discovery Miles 3 350
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Death on the Blue Ocean (Paperback)
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Loot Price R335
Discovery Miles 3 350
Expected to ship within 10 - 15 working days
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"I can't remember the last time I laughed out loud while reading
subject material like this - this is a highly entertaining business
book." Rachel - Editor Being a startup in a Blue Ocean is rarely a
winning concept. By trying to develop a new market while at the
same time as also trying to create a new and novel technology to
answer the question nobody yet has asked, you are in for a rough
ride. But large companies have enough muscle to handle both market
and technical risk, right? All you need to do in to adopt the
entrepreneurial models and frameworks preached by the high priests
of Silicon Valley. Models such as Business Model Generation by
Steve Blank, Alexander Osterwalder et al. At the same time, if you
develop your prototype according to the principles of the Lean
Startup where Eric Ries is the poster child, you should be ok,
right? And with all this talk of Blue Ocean Strategies, all I need
is a huge underserved market to jump into? But wait Why is it that
even when adopting an entrepreneurial mindset and strategizing
market entry principles ad nauseam, the rate of failed ventures
within large companies continues to reach new alarming heights?
What if, outside of market and technical risk, there is another
dimension of risk? A dimension of risk, the ThirdRisk(r), which has
been forever lurking in corporate boardrooms and office corridors.
A dimension of risk that gets the best of ventures killed and the
most moronic of managers their very own corner office... This book
is meant to act as a guide for budding corporate entrepreneurs,
innovators and managers. It is an entertaining read which also
includes both a weather tested framework for intrepreneurial
management and illustrative case studie
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