Winner of the Silver Axiom Business Book Award in the category of
Sustainability. Headwinds of Opportunity goes beyond philosophical
and academic discussion of business sustainability to offer
strategic guidance regarding how to make all types of organizations
function more sustainably while simultaneously improving their
competitiveness. It differs from other books in that it approaches
sustainability as an innovation - an innovative way of conducting
business. The book is informed by time-tested principles of
innovation diffusion that can be effectively applied to drive
change. It places considerable emphasis on the "how-to" aspects of
sustainability improvement and how they can be used to increase
effectiveness.
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