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Profitable Strategies in E-Retailing - Key Principles for Implementing a Long-Lasting, Successful Online Retailing Business as Demonstrated by the Best Practice Example Amazon.com (Paperback)
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Profitable Strategies in E-Retailing - Key Principles for Implementing a Long-Lasting, Successful Online Retailing Business as Demonstrated by the Best Practice Example Amazon.com (Paperback)
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Bachelor Thesis from the year 2013 in the subject Business
economics - Trade and Distribution, grade: 1,5, Westfalische
Hochschule Gelsenkirchen, Bocholt, Recklingshausen, language:
English, abstract: The CEO of the largest American book retailer
Barnes & Noble, William Lynch, announced in July 2013 that he
will exit the company. This news came in the wake of the
publication of alarming quarterly figures in June and the
subsequent public realization that the company had accumulated
significant losses in its electronic business division. Other
companies such as Borders and Boo.com have also tumbled over and
ultimately succumbed to the challenges of electronic retailing, or
e-retailing, which were the result of changing customer needs and
behavior, technological developments and a changed business
environment. At the same time one company overtook these companies
and quickly became the dominant, global force in e-retailing.
Amazon.com has proven and continues to prove that innovative
business practices can ensure profits even in a cut-throat
environment such as online commerce. This dissertation examines the
company's most successful strategies for e-retailing and derives
recommendations for creating profitable, long-lasting and
all-around successful e-retailing businesses.
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