Waterstone's was DTI awarded as one of the three most financially
successful business start-ups of the 1980s and, culturally, may be
considered to have changed the complexion and scale of bookselling
in the British isles and Europe. This massive success is in no
small way due to Tim Waterstone's excellent business practices and
belief that business can work for the good of the community. In
this book he shares his top ten rules for creating businesses and
making lives, using real-life case studies of how businesse
succeed, and also how they can fail. Essential reading for anyone
with a dream of starting up alone.
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