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Reification - or The Anxiety of Late Capitalism (Paperback, Illustrated Ed)
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Reification - or The Anxiety of Late Capitalism (Paperback, Illustrated Ed)
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Of all the concepts which have emerged to describe the effects of
capitalism on the human world, none is more graphic or easily
grasped than "reification"--the process by which men and women are
turned into objects, things. Arising out of Marx's account of
commodity fetishism, the concept of reification offers an
unrivalled tool with which to explain the real consequences of the
power of capital on consciousness itself.
Symptoms of reification are proliferating around us--from the
branding of goods and services to racial and sexual stereotypes,
all forms of religious faith, the growth of nationalism, and recent
concepts like "spin" and "globalization." At such a time, the term
ought to enjoy greater critical currency than ever. Recent
thinkers, however, have expressed deep reservations about the
concept, and the term has become marginalized in the humanities and
social societies.
Eschewing this trend, Timothy Bewes opens up a new formulation of
the concept, claiming that, in the highly reflective age of "late
capitalism," reification is best understood as a form of social and
cultural "anxiety" further, that such an understanding returns the
concept to its origins in the work of Georg Lukacs. Drawing upon
writers including Kierkegaard, Herman Melville, Proust and Flannery
O'Connor, he outlines a theory of reification which promises to
unite politics with truth, art with experience, and philosophy with
real life.
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