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Origins of Mass Communications Research During the American Cold War - Educational Effects and Contemporary Implications (Hardcover)
Loot Price: R4,375
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Origins of Mass Communications Research During the American Cold War - Educational Effects and Contemporary Implications (Hardcover)
Series: Sociocultural, Political, and Historical Studies in Education
Expected to ship within 12 - 17 working days
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In this critical examination of the beginnings of mass
communications research in the United States, written from the
perspective of an educational historian, Timothy Glander uses
archival materials that have not been widely studied to document,
contextualize, and interpret the dominant expressions of this field
during the time in which it became rooted in American academic
life, and tries to give articulation to the larger historical
forces that gave the field its fundamental purposes. By
mid-century, mass communications researchers had become recognized
as experts in describing the effects of the mass media on learning
and other social behavior. However, the conditions that promoted
and sustained their authority as experts have not been adequately
explored. This study analyzes the ideological and historical forces
giving rise to, and shaping, their research.
Until this study, the history of communications research has been
written almost entirely from within the field of communications
studies and, as a result, has tended to refrain from asking
troubling foundational questions about the origins of the field or
to entertain how its emergence shaped educational discourse during
the post-World War II period. By examining the intersection between
the individual biographies of key leaders in the communications
field (Wilbur Schramm, Paul Lazarsfeld, Bernard Berelson, Hadley
Cantril, Stuart Dodd, and others) and the larger historical context
in which they lived and worked, this book aims to tell part of the
story of how the field of communications became divorced from the
field of education. The book also examines the work of significant
voices on the rise of mass communications study (including C.
Wright Mills, William W. Biddle, Paul Goodman, and others) who
theorized about the emergence of a mass society. It concludes with
a discussion of the contemporary relevance of the theory of a mass
society to educational thought and practice.
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