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Global Cases on Hospitality Industry (Paperback)
Loot Price: R2,347
Discovery Miles 23 470
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Global Cases on Hospitality Industry (Paperback)
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Total price: R2,367
Discovery Miles: 23 670
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Get a comprehensive research-based look at real life hospitality
industry issues from leaders in the field Global Cases on
Hospitality Industry is a comprehensive examination into
hospitality issues around the world. This detailed look at the
industry's dynamics uses an international perspective that provides
reader understanding by spanning several strategic and functional
areas in management practices. Leading academics, trainers, and
consultants from around the globe offer research-based perspectives
on real life issues in this competitive industry. This important
text extensively explores various aspects of the industry from both
Asian and Western countries, providing important insights into
policymaking, research, consulting, and teaching. Global Cases on
Hospitality Industry presents extensively-researched illustrative
case studies and accounts of revealing management practices from
experts around the world. This book explains both the positive and
negative impact of certain real life policy and management
decisions in various aspects of the industry. This text discusses
topics such as marketing, human resources, strategy,
entrepreneurship, the use of technology, and ethics, using inside
looks into different hospitality and travel and tourism companies.
The book includes numerous figures and tables to clearly illustrate
research data. Topics in Global Cases on Hospitality Industry
include: consumer marketing research price promotions consumer
behaviors bed and breakfast expectation analysis assessment of
service quality company organizational structure labor productivity
human resource issues franchise restaurants impact around the world
tour operator strategies similarity of problems between the
hospitality and tourism industries heritage tourism societal
effects of tourism development ethical challenges and much more!
Global Cases on Hospitality Industry is essential reading for
hospitality management educators, students, trainers, and
researchers in services management.
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