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Digital Transformation in the Cultural Heritage Sector - Challenges to Marketing in the New Digital Era (Paperback, 1st ed. 2021) Loot Price: R4,675
Discovery Miles 46 750
Digital Transformation in the Cultural Heritage Sector - Challenges to Marketing in the New Digital Era (Paperback, 1st ed....

Digital Transformation in the Cultural Heritage Sector - Challenges to Marketing in the New Digital Era (Paperback, 1st ed. 2021)

Tiziana Russo-Spena, Francesco Bifulco

Series: Contributions to Management Science

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Loot Price R4,675 Discovery Miles 46 750 | Repayment Terms: R438 pm x 12*

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This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Series: Contributions to Management Science
Release date: March 2022
First published: 2021
Editors: Tiziana Russo-Spena • Francesco Bifulco
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Pages: 219
Edition: 1st ed. 2021
ISBN-13: 978-3-03-063378-3
Categories: Books > Social sciences > Education > Teaching of a specific subject
Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-03-063378-0
Barcode: 9783030633783

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