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Books > Business & Economics > Business & management > Sales & marketing
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Marktsegmentierung in der deutschen Unternehmenspraxis (German, Paperback, 2008 ed.)
Loot Price: R1,644
Discovery Miles 16 440
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Marktsegmentierung in der deutschen Unternehmenspraxis (German, Paperback, 2008 ed.)
Expected to ship within 10 - 15 working days
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Tobias Kesting und Carsten Rennhak rucken den Stellenwert von
Segmentierungen, das Vorgehen bei der Ent-wick-lung und Umsetzung
von Segmentierungs-kon-zep-ten sowie die je-wei-ligen
He-raus-forderungen, denen sich Unter-neh-men bei der
Marktseg-men-tie-rung gegen-uber-sehen, in den Mittelpunkt ihrer
Untersuchung."
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