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Books > Business & Economics > Business & management > Sales & marketing

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Marktsegmentierung in der deutschen Unternehmenspraxis (German, Paperback, 2008 ed.) Loot Price: R1,629
Discovery Miles 16 290
Repayment Terms: R153 pm x 12*
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Marktsegmentierung in der deutschen Unternehmenspraxis (German, Paperback, 2008 ed.): Tobias Kesting, Carsten Rennhak

Marktsegmentierung in der deutschen Unternehmenspraxis (German, Paperback, 2008 ed.)

Tobias Kesting, Carsten Rennhak

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Loot Price R1,629 Discovery Miles 16 290 | Repayment Terms: R153 pm x 12*

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Tobias Kesting und Carsten Rennhak rucken den Stellenwert von Segmentierungen, das Vorgehen bei der Ent-wick-lung und Umsetzung von Segmentierungs-kon-zep-ten sowie die je-wei-ligen He-raus-forderungen, denen sich Unter-neh-men bei der Marktseg-men-tie-rung gegen-uber-sehen, in den Mittelpunkt ihrer Untersuchung."

General

Imprint: Gabler
Country of origin: Germany
Release date: 2008
First published: 2008
Authors: Tobias Kesting • Carsten Rennhak
Dimensions: 210 x 148 x 10mm (L x W x T)
Format: Paperback
Pages: 173
Edition: 2008 ed.
ISBN-13: 978-3-8349-0831-5
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8349-0831-2
Barcode: 9783834908315

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