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Integriertes Branding - Bauplane Zur Gestaltung Erfolgreicher Marken (German, Paperback, 2003 ed.) Loot Price: R2,064
Discovery Miles 20 640
Repayment Terms: R193 pm x 12*
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Integriertes Branding - Bauplane Zur Gestaltung Erfolgreicher Marken (German, Paperback, 2003 ed.): Tobias Langner

Integriertes Branding - Bauplane Zur Gestaltung Erfolgreicher Marken (German, Paperback, 2003 ed.)

Tobias Langner

Series: Marken- Und Produktmanagement

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Loot Price R2,064 Discovery Miles 20 640 | Repayment Terms: R193 pm x 12*

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Tobias Langner entwickelt ein Modell zur Erklarung der Wirkungen eines integrierten Branding. Umfangreiche empirische Studien belegen: Integriertes Branding ermoglicht eindeutige Markenpositionierungen, gefallt besser und wird schneller gelernt als fraktales Branding.
Ausgezeichent mit dem Wissenschaftspreis des Deutschen Marketing-Verbandes 2003.
"

General

Imprint: Deutscher Universitats Verlag
Country of origin: United Kingdom
Series: Marken- Und Produktmanagement
Release date: February 2003
First published: February 2003
Authors: Tobias Langner
Dimensions: 210 x 148 x 20mm (L x W x T)
Format: Paperback - Trade
Pages: 344
Edition: 2003 ed.
ISBN-13: 978-3-8244-7814-9
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
LSN: 3-8244-7814-5
Barcode: 9783824478149

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