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Penny For Your Thoughts - 10 Lessons to Help You Invest in and Grow With A Creative Business (Paperback)
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Penny For Your Thoughts - 10 Lessons to Help You Invest in and Grow With A Creative Business (Paperback)
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There are plenty of myths and empty phrases commonplace in the
business world. This book attacks and reformulates ten of the most
common myths about how to build and run a business. It is based on
extensive research in the Nordic countries. This short book is laid
out as guidebook with illustrative case studies. Anyone who is
thinking about starting up or investing in a business can hopefully
learn something from this book, but it is specifically written for
those interested in the cultural and creative industries. It shows
how you can grow a business, get the financials right, and be
creative - all at the same time. The book is a result of the
project "A penny for your thoughts," funded by the Nordic
Innovation Centre, and involving universities and business schools
in Denmark, Iceland, Norway and Sweden. Tobias Nielsen is a
consultant, publisher and research analyst. he has worked with
strategic development, management control and cultural economics on
behalf of governmental agencies, municipalities and businesses.
Dominic Power is Professor of Economic Geography at Uppsala
University. He has written extensively on firms and competitiveness
in the cultural industries. Margret Sigrun Sigurdardottir teaches
at the University of Iceland Business School where she runs a
research centre on the creative industries. Her research focuses on
the organisation of and organisations in the creative industries.
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