Many of us assume that our creative process is beyond our ability
to influence, and pay attention to it only when it isn't working
properly. For the most part, we go about our daily tasks and
everything just "works." Until it doesn't. Adding to this lack of
understanding is the rapidly accelerating pace of work. Each day we
are face escalating expectations and a continual squeeze to do more
with less. We are asked to produce an ever-increasing amount of
brilliance in an ever-shrinking amount of time. There is an
unspoken (or spoken!) expectation that we'll be accessible 24/7,
and as a result we frequently feel like we're "always on." Now
business creativity expert Todd Henry explains how to unleash your
creative potential. Whether you're a creative by trade or an
"accidental creative," this book will help you quickly and
effectively integrate new ideas into your daily life.
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