Event Sponsorship and Fundraising - An Advanced Guide (Paperback)

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	October 2018
First published:	2019
Authors:	Tom Lunt • Eva Nicotra
Dimensions:	240 x 170 x 15mm (L x W x T)
Format:	Paperback - Trade
Pages:	288
ISBN-13:	978-0-7494-8092-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	0-7494-8092-0
Barcode:	9780749480929

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